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[news] 제일기획의 새로운 ECD, Jordan Waid

    Cheil Worldwide has named Jordan Waid as Executive Creative Director at Mind Design Laboratory (MD Lab), the Munich-based design house and innovation lab specialized in integrated 360º brand experience. About 25 international designers, each of whom specialized in architecture, interior and content, provide services for many clients with Samsung Electronics being the largest global account. Jordan most recently worked at the integrated advertising agency, Inferno in London working with such accounts as SAB Miller, Nokia and Purina. Before that, he was with Imagination, an independent creative agency in London. He was Creative Director for the agency’s largest global account, Ford of Europe, and led teams of creatives from graphic and 3D design, digital and social media, film and content strategy, internal communications and live event to create compelling experiences to raise brand awareness. His work ranges from retail, advertising, experiential campaigns, exhibitions, VIP events and launches, through to PR activity and sponsorship such as UEFA Champions League. He previously held creative head and director positions for agencies in London and New York, including LIVE (Omnicom), MTM, and Gruzen…

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